Fractional CMO and B2B growth consulting. Canada-based, working remotely worldwide. Meetings by appointment.
Jahnavi Ray is a Canada-based B2B growth strategist, fractional CMO and marketing operator with 17+ years of experience connecting strategy, demand generation and execution.
4 countries served · 2 languages · In business since 2017 · 8 certifications
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- Explore servicesSee how we work and scope an engagement.
- Browse catalogsBrowse the full offering, organized by catalog.
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Certifications & standards
- Dignity Health Global Education: Strategic Account ManagementSchulich ExecEdHeld by Jahnavi Ray.
- Project Management Foundations: Small ProjectsLinkedInHeld by Jahnavi Ray.
- Project Management Foundations: CommunicationLinkedInHeld by Jahnavi Ray.
- Digital Strategy and Communications ManagementUniversity of Toronto School of Continuing StudiesHeld by Jahnavi Ray.
- Google Tag Manager Training - GoldClickInsight CorporationHeld by Jahnavi Ray.
- Google Analytics Training - GoldClickInsight CorporationHeld by Jahnavi Ray.
- Microsoft Sales and Marketing CompetencyMicrosoftHeld by Jahnavi Ray.
- Microsoft Digital Marketing CompetencyMicrosoftHeld by Jahnavi Ray.
Services we run
Account-Based Marketing (ABM) Consulting
ABM strategy and program design for B2B companies selling to defined accounts and complex buying groups.
AI Search Visibility & Content Strategy Advisory
Advisory for B2B teams adapting their content and inbound strategy to AI-assisted buyer research.
B2B Content, Channel & Campaign Strategy
Build a practical content and distribution plan around buyer needs, buying stages and revenue objectives.
B2B Demand Generation & Pipeline Growth
Demand generation strategy and execution guidance that connects channel investment, campaign relevance, lead qualification and sales conversion.
Customer Lifecycle & Conversion Optimization
Map and improve the customer journey from first engagement through evaluation, conversion, retention and expansion.
What our customers say
actionable, strategic, and energizing.
Very friendly, very approachable, very knowledgeable.
From our blog
What Is a Signal-Based GTM Operating System? From Buyer Signals to Coordinated Action
Turn buyer activity into coordinated decisions. Learn how a signal-based GTM operating system aligns teams, prioritizes accounts, and advances pipeline.
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What Does a Marketing Operations Audit Engagement Actually Include? FAQs Answered
Clarify scope, stakeholders, and priorities before you engage. Learn what a marketing operations audit engagement includes and which deliverables to expect.
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How Fractional CMOs Integrate with Your Existing Marketing Team
Clarify roles, decision rights, and GTM rhythms with fractional CMO team integration. See how to align an in-house team, sales, RevOps, and agency partners.
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Pipeline Diagnostics FAQ: 15 Questions B2B Revenue Teams Ask Before Hiring Outside Help
Find the leaks slowing growth with a B2B pipeline diagnostics review. Get 15 questions to assess evidence, priorities, and whether outside help is worth it.
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How ABM and Demand Generation Work Together to Build More Pipeline
Build a more accountable B2B pipeline with ABM and demand generation integration. See how to align signals, priorities, sales actions, and marketing investment.
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ICP Development Service: How a Positioning Engagement Builds Your Ideal Customer Profile
Prioritize accounts more likely to convert, retain, and grow with an ICP development service that aligns positioning, sales, marketing, and RevOps decisions.
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Frequently Asked Questions: Answer Engine Optimization (AEO) Services Explained
Learn what answer engine optimization services FAQ answers cover, how AEO differs from SEO, what to measure, and how to evaluate a provider for B2B teams.
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Fractional CMO vs Full-Time CMO: Which Marketing Leadership Model Is Right for Your Stage?
Choose the right marketing leadership investment for your stage. Compare fractional CMO vs full-time CMO scope, cost, ownership, and hiring signals for...
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Discuss your growth mandate with Jahnavi Ray
Book a conversation at https://calendly.com/jahnavi-ray/30min. Canada-based, working remotely worldwide. Contact to discuss scope and availability.
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